How Geo Fencing Advertising Works
A virtual geofence is traced around an event location where the advertiser wants to build an audience based on their visit to that particular location during a set, scheduled timeframe.
When people enter the geo-fenced location during the set timeframe, they will then become a part of an audience that can later be targeted following the event.
As the user visits various apps downloaded on their phone (Angry Bird, Weather Channel, Emoji Keyword, Words With Friends) or browses the internet on the mobile browsers, they begin to see ads from said advertiser.
User can see those Ads for 1 day and up to 30 days after he/she has entered the geo fence.
Geo fencing marketing is the perfect solution for people that want to target a group of people attending a specific event and get more reach out of their ad spend rather than simply zip code targeting or city-wide targeting beit New York, Chicago, Washington DC, Los Angeles, Miami FL, or even Atlanta, GA.
Eliminate wasted Marketing Spend…
Geofencing solutions allow companies to drill down to individual buildings, malls, retail stores, parking lots, events, and even convention centers. Many of the geofencing platforms on the market charge a minimum of $10,000 – $20,000/month in media, whereas TCG allows companies to spend $1,000/month in media when working directly with our agency.
Many companies claim they utilize geofencing to target people, but other geofencing solutions are typically referred to as beacon technology. These geofencing solutions only allow advertisers to drill down to a 1 mile radius, which can still be too broad for many advertisers.
Book a free consultation with us and get the facts before you make your next big marketing investment.