Instagram stories allow brands to share more intimate, playful, and customer-forward content. But most of all, Instagram stories bring your business one step closer to connecting with your followers 1-on-1, all thanks to the DM. Today I’m going to share with you some ways you can craft your Instagram stories to optimize for customer interaction and lead customers to your inbox where you can continue a more meaningful conversation.Read More
Instagram is quickly becoming the ruling Queen to Facebook’s king consort of Social Networks. Hopefully, you are already implementing an updated Instagram strategy for your business in 2019, but we want to share some additional tips for having your best year EVER on Instagram.Read More
Will Using Scheduling Tools Impact Organic Reach on Facebook?How to Use 3rd Party Apps to Your Advantage When Posting on Social Media
For a long time, marketers have been told to fight against 3rd party scheduling tools out of fear that your posts’ organic reach would be compromised. The idea was that Facebook would favor posts who used their native tools to post content, therefore spending more time on the site. For a while, Instagram would even punish those who used scheduling tools to publish by banning accounts and hiding posts.
Lucky for us, the game has since changed.
Before we break down the details about ad relevance scores, I’d like to mention this is NOT always the best way to measure an ad’s success, nor does a simple number between 1 and 10 give you any information on how to improve your ad’s performance. Your ad’s relevance score should simply act as a starting point for further analysis, such as a deeper dive into metrics like cost-per-lead, return-on-ad-spend (ROAS), and other key performance indicators.
Having said that, you know this metric matters greatly when you work with clients. It’s a number that’s easy for clients to see when they are poking around in their reporting, and Facebook makes it just approachable enough for them to understand the basics. Therefore, it’s important to be able to explain the relevance score of your ads to your clients.
Even more importantly, you NEED to have a specific plan to share with your clients (or just to implement for your own business!) if you launch an ad that comes back with a low relevance score.Read More