What Is SEO? (And Why it Matters For Your Business!)

If you have a website and are interested in monetizing it, then you’ve probably heard of search engine optimization (SEO). The world of SEO is expansive and can be a little intimidating, but fortunately, you don’t have to be an expert to make it work for your business.

As digital marketers, SEO is a core competency of The Caruana Group, both for ourselves and our clients. We help make websites more visible through advanced SEO tactics, and by offering content creation for companies to post to social media and their websites. Here’s a quick inside look at how we do SEO…

The textbook definition of SEO is, “the process of getting traffic from the ‘free,’ ‘organic,’ ‘editorial’ or ‘natural’ search results on search engines.” Essentially, SEO is the process of making your website more accessible for real people on the internet, without paying for ads. This way, when someone types the name of your business into a search engine such as Google or Bing, your website ranks on the first page-- preferably at the top.

While search engines are getting smarter every day, there’s much you can do to make it easier for them to find your website and rank it more favorably. There are multiple ways to go about this, some more technical than others, but even knowing a little SEO can go a long way for your business on the internet.

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Boost your SEO with your web design.

One of the more technical parts of SEO is website design. When you create a site or post on the internet, search engines read it to find descriptors so they can understand what information it offers and the quality of the site. Much of what search engines rely on are the headings, titles, descriptions, and keywords of all content on your site. You can customize the information for these sections, making them easier for search engines to read and rank.

There’s a lot that can be done on the back end of your website to get web pages to rank higher. Here at TCG, we spend time going through our sites, making sure search engines can easily find and read your site's descriptors. We evaluate the keywords for everything from web pages, blog posts, pictures, and videos make sure they are relevant and give the site the best chance possible for high rankings.

Maintain your SEO boost with creative content creation

Maintain your SEO boost with creative content creation.

Another component of SEO is content creation. Social media posts, blogs, and videos are filled with keywords that search engines can locate and use to help answer user requests, improving your site's SEO. They also provide plenty of backlinks to your site. When people consistently click on these posts and end up traveling to and spending more time on your site, this shows search engines that your site is active and provides meaningful content. If you want to improve the SEO on your site, start a blog, YouTube channel, and remain active on social media. The content you create can then be used to direct viewers back to your site and increase your site traffic improving its rank.

If you’re looking to monetize your website and aren’t sure where to begin, search engine optimization can be understandably intimidating. Fortunately, you don’t need an advanced understanding to make progress with SEO. By generating creative content for your website, you will already be helping search engines rank your site. The more advanced options will still available to experiment with, and can easily be outsourced if you’d rather leave it to the SEO professionals. The internet is a vast expanse, and now it’ll be even easier for your customers to find your business.



For more information on SEO and everything digital marketing, you’re already in the right place! Check out our monthly trainings inside of Digital Brand Envy.