What if you could connect with your audience right on the devices they stare at for nearly a third of their day? Better yet, what if you could specifically target that same audience right at the moment when they're looking for the services or products that you offer?
More importantly, how would it impact your budget if you could virtually eliminate wasted marketing spend?
Mobile Marketing can make all of this happen through the use of Geofencing Technology. Geofencing is a software feature that uses GPS or RFID to define geographic boundaries. So, what does that mean to you as a marketer? It means that geofence marketing allows for advertisers to reach their target audience wherever they go, including your competitor's locations, your own store front or even special events.
Pretty cool, right? It gets better...
Now, it doesn't matter if you're a small single location business, giant corporation with multiple locations across the globe or even just an eCommerce store with no physical storefront. Geofence marketing allows you to connect with your audience at a local level and serve them ads that are more likely to convert. Why? Because, they are already looking for what you have to offer.
Here's how it works:
- A virtual geofence is traced around an event or location where the advertiser wants to build an audience based on their visit to that particular location during a set, scheduled timeframe.
- When people enter the geo-fenced location during the set timeframe, they will then become a part of an audience that can later be targeted following the event.
- As the user visits various apps downloaded on their phone (Angry Bird, Weather Channel, Emoji Keyword, Words With Friends) or browses the internet on the mobile browsers, they begin to see ads from said advertiser.
- User can see those Ads for 1 day and up to 30 days after he/she has entered the geofence.
Here's the best part! In addition to being able to track impressions and detailed reporting, you can setup a conversion zone that actually allows you to track people who have visited your location as a direct result of seeing your advertisement.
Hows that for tracking ROI and eliminating wasted marketing spend?
Geofencing marketing is the perfect solution for companies that want to target a group of people attending a specific event and get more reach out of their ad spend rather than simply zip code targeting or city-wide targeting.
Stack geofence marketing with your social media marketing strategy and you'll have yourself a well armed automated marketing machine that produces results.
Now that you know a little more about geofence marketing, think about how this strategy could apply to your business. If you want to create a well rounded advanced geofencing strategy that incorporate programmatic display and social media marketing, giving you the chance to target just your core audience, feel free to inquire about our technology and services here at TCG.