When we get the chance to work with local, service-based businesses, there are a few tried-and-true steps we take that lead to success. Once we have an understanding of the priorities of the business, we begin our process of establishing them as the go-to for that service in their local area.
Today we want to talk about setting up a Facebook ad funnel, which really means a series of retargeting ads on Facebook or Instagram that is intended to warm a customer up from their first interaction with your brand to an excited buyer pulling out their credit card.
What is Show, Don’t Tell?
If you’re wondering why customers don’t respond when you explain that your product is the best, it may be because you’re explaining it too much.
Social media is a visual medium, and as a digital marketer, you’re required to become a digital storyteller too. The first rule in storytelling? Show, don’t tell.
Instagram stories allow brands to share more intimate, playful, and customer-forward content. But most of all, Instagram stories bring your business one step closer to connecting with your followers 1-on-1, all thanks to the DM. Today I’m going to share with you some ways you can craft your Instagram stories to optimize for customer interaction and lead customers to your inbox where you can continue a more meaningful conversation.
For many people, starting a YouTube channel may be a daunting task. With so many people posting videos on the platform, the very thought of creating a video may be scary. But fear not, because today we’re going to go over the basics of YouTube!
Keeping up with your content creation is essential if you want to stay on top in the digital marketing world. With so many responsibilities that come with operating a business, it can be difficult for companies to generate content consistently. Therefore, many businesses outsource their content to a ghostwriter, allowing more internal resources to focus on running the company.
With an estimated 1.3 billion users as of 2018, you’ve likely heard of YouTube, the video platform that launched stars like Justin Bieber and Shawn Mendes and captured our hearts with countless videos of cats, laughing babies, and the occasional sneezing panda.
Each Tuesday Morning I sit at my desk, sip my coffee, and catch up on my favorite political podcasts. While talking about the number of people adding their name to the list of Presidential Candidates, Jon Lovett uttered the words, “Authenticity is all about seeming honest.”
This sentence struck me so abruptly and so sharply that I had to rewind, pause, and write it down. Then write it down again. And again. And this time in red marker.
After watching the Fyre Festival documentaries on Hulu and Netflix, the candidacy announcement speeches of every Democrat in the country, and countless bloggers post “real” captions under fake photos, these were the exact words I wanted to formulate, but couldn’t.
If you’re wondering if you need a Facebook group, or if it would have a positive impact on your business, I want to start by asking you a few questions...
Would you like to position yourself as a go-to expert in your field?
Would your clients and potential clients benefit from interacting and collaborating with each other?
Are people uniquely passionate about your products or services?
Are you operating your business on a tight or bootstrapped budget?
If you answered yes to one or more of these questions, a Facebook group might be the perfect addition to your digital marketing funnel. After all, the entire point of a funnel is to establish familiarity and trust with potential customers or clients and to “warm” them enough to entice a purchase. What better way to do that than by creating a community where you curate and serve content that’s valuable to them?
You care about what people are saying about your business. Whether your business is mentioned on Facebook, Google, Twitter, or an industry-specific site like Healthgrades, knowing what the online universe is saying about you is important.
So important that you want to take steps to monitor all these mentions of your business, right? You’ve heard terms like social listening and review monitoring. They seem pretty similar. And well, they kind of are … and they kind of aren’t. First of all, let’s clear up this confusion by defining both.
Instagram is quickly becoming the ruling Queen to Facebook’s king consort of Social Networks. Hopefully, you are already implementing an updated Instagram strategy for your business in 2019, but we want to share some additional tips for having your best year EVER on Instagram.
If you have a website and are interested in monetizing it, then you’ve probably heard of search engine optimization (SEO). The world of SEO is expansive and can be a little intimidating, but fortunately, you don’t have to be an expert to make it work for your business.
As digital marketers, SEO is a core competency of The Caruana Group, both for ourselves and our clients. We help make websites more visible through advanced SEO tactics, and by offering content creation for companies to post to social media and their websites. Here’s a quick inside look at how we do SEO…
High-quality visuals are not optional if you want your business to be successful on social media, but you don’t have to be a professional photographer to take great photos for your audience. Whether you’re taking photos on an iPhone, Android or point and shoot camera, here are a few ways you can up your photo game in 2019.
Will Using Scheduling Tools Impact Organic Reach on Facebook?How to Use 3rd Party Apps to Your Advantage When Posting on Social Media
For a long time, marketers have been told to fight against 3rd party scheduling tools out of fear that your posts’ organic reach would be compromised. The idea was that Facebook would favor posts who used their native tools to post content, therefore spending more time on the site. For a while, Instagram would even punish those who used scheduling tools to publish by banning accounts and hiding posts.
Lucky for us, the game has since changed.
Before we break down the details about ad relevance scores, I’d like to mention this is NOT always the best way to measure an ad’s success, nor does a simple number between 1 and 10 give you any information on how to improve your ad’s performance. Your ad’s relevance score should simply act as a starting point for further analysis, such as a deeper dive into metrics like cost-per-lead, return-on-ad-spend (ROAS), and other key performance indicators.
Having said that, you know this metric matters greatly when you work with clients. It’s a number that’s easy for clients to see when they are poking around in their reporting, and Facebook makes it just approachable enough for them to understand the basics. Therefore, it’s important to be able to explain the relevance score of your ads to your clients.
Even more importantly, you NEED to have a specific plan to share with your clients (or just to implement for your own business!) if you launch an ad that comes back with a low relevance score.
So how do you find the right hashtags to use?
There are two general categories of hashtags you want to pick from: branded and community. Branded hashtags are those unique to your business. They can be simple, like something related to your business’s name or tagline, or something kitschy and creative used for inspiration, to promote a campaign or to collect user-generated content. Community hashtags are those used by like-minded Instagrammers to collect similarly themed photos. This is where you’ll connect with other users, improve the SEO of your post and gain followers.
Most business owners know that Instagram and Facebook advertising can help to grow both their customer base and their sales. It’s likely they’ve taken courses, watched videos, or looked to other resources for help to hone in on a strategy.
Here’s the thing: It’s EASY to get started with Facebook and Instagram advertising.
Here is a checklist of questions you should be asking BEFORE you outsource any digital advertising; Whether it be Facebook and Instagram, or any other paid platform.
Instagram can be a beast to understand. Sometimes it feels like you are posting content for an audience of none or that the right people are missing your posts entirely. While there are a number of other methods you can use to increase your reach (that we’ll talk in-depth about in the near future), here are three easy steps you can implement to your Instagram strategy right now that will make a world of difference in your reach.
The thing I love MOST about marketing is when a campaign takes off. Celebrating successes with clients is the kind of satisfying high that draws people into the industry in a constant stream. The HARDEST thing about working in this field, though, is when an advertising campaign or initiative completely flops.
Looking a client in the face (thanks to our friend video chat) and telling them you won’t be hitting your numbers after spending their hard-earned dollars is what keeps folks like us up at night. It’s the reason for that little voice of doubt in the back of every freelancer's mind telling them they’ll hit “publish” on their campaigns and hear crickets. Telling them that they don’t have what it takes to make it in this space.
We recently revamped our Learning Center and rebranded it as Digital Brand Envy!
Our new Learning Center is designed to be more social, more interactive and more importantly stay relevant to the constantly changing algorithms that advertisers face on all the major social media platforms and search engines today.
Did you know Google updates it's search algorithm at least once per day? Crazy, right?
Usually, these are minor updates and don't have a major impact to your online ranking. Either way, it's still important to be in the know with the ever changing SEO landscape out there today. Especially, since having a proper SEO strategy can mean the difference between life and death for your business.